VISUAL LITERACY AND CHARACTER EDUCATION FOR ALPHA GENERATION

Abstract

Technological development creates a new culture of cyberculture. Manifestations of cyberculture include various human interaction especially in terms of the communication on the visual aspect of his life. Slowly but surely the development of communication technology in the visual aspect is increasingly massive and most consumed by "Y" generation. Nowadays, the
visual hedonism in the digital age is getting uncontrollable social deviation from many aspects, ethical and moral values that occur at the "Y" generation. Bad attitude of “Y†generation will be inherited to Alpha generation, namely the smartest generation. Addressing the very things, we need to prepare the strategy or the concept of education in accordance with technological developments so that it leads to the positive. One of the ways that can be done is with the right digital education, for example, with the application of visual literacy or visual literacy and character education since every generation certainly has different traits and characteristics which are influenced by social, cultural and development of technology. This qualitative descriptive nature paper, which builds upon the educational discourse in framing a visual culture, to know the application of visual literacy strategy on alpha generation. Based on the results of the analysis, understanding the character of learners depends on how the educators themselves in understanding the messages of visual digital era and should really go diving in deeply so that what was delivered is capable of accepted students well according to the way they are. Therefore, prospective educators are required to be able to offset the developments that occur and are experienced by learners especially in the field of technology with visual literacy as an introduction in directing alpha generation to educate good character as a thing that is very fundamental.